This Week In Weddings

This is the time to dig into projects that have been on the back burner for far too long, and for many wedding pros, that may include updating their website. But the pretty pictures on your company website aren't the only things that are important. The words on your website are just as important, but are left as an afterthought. In this week's episode of the This Week In Weddings podcast, we're chatting with Katy Taylor, lead copywriter and brand communication strategist for Ideaction Consulting. She's setting us straight on the importance of the language on your website and how a few strategic tweaks can make a big difference in attracting potential clients and converting them into customers. About our guest: Katy Taylor Jacobson is the lead copywriter and brand communication strategist for Ideaction Consulting. Katy, and the team at Ideaction Consulting, help wedding and event professionals find their voice and stand out from their competition. Not stand out by describing how much they love cats or pumpkin