This Week In Weddings

We've said it a million times, but without a sale, you don't have a business. And most of us in the wedding industry haven't had formal sales training experience. In this episode of the This Week In Weddings podcast, we're chatting all about sales techniques as well as the different personality types that you might be selling to in the wedding industry. Identifying the type of person you're selling to can give you an advantage in the sales process as you can tailor your approach. About our guests: Beth Lindsay Chapman is a veteran of the fashion industry and is known for her work as a bridal boutique owner, stylist, mentor, author, and wedding fashion consultant. After her tenure as a Vice President of Merchandising for Ann Taylor, her love of bridal fashion, and sincere desire to create a memorable shopping experience for brides, compelled her to launch The White Dress by the shore, a Connecticut based luxury bridal boutique, in 2004.  Beth is also the founder of Beth Chapman Styling + Consulting. After runn