Talentculture #worktrends

The TalentCulture #TChat Show is back live on Wednesday, August 6, 2014, from 7-8 pm ET (4-5 pm PT). The #TChat radio portion runs the first 30 minutes from 7-7:30 pm ET, followed by the #TChat Twitter chat from 7:30-8 pm ET. Last week we talked about about workplace bullying, and this week we’re going to talk about passive recruiting strategies. Converting job seekers into job applicants via relevant career content is easy when they’re looking for a job. But what about those who aren’t? The elusive passive candidate — that’s where you have to be smarter and engage them in conversations around relevant career content, but not literally job-specific content, at least not all at once. According to this week’s guest, after a 90-day case study on social media content, conversation-based content increased response rates by 54%. We should teach recruiters and sourcers how to engage prospects in real conversations. But whether it’s on a forum, user group, blog, simple email or any social network, how do we get the p