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Why Enterprise Community Management Works

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Synopsis

#TChat Radio is all new on Tuesday, May 28, 2013, at 7:30 pm ET (4:30 pm PT).   There are reasons why some online communities grow and thrive while others fade away into obscurity.   One of the primary reasons involves like-minded individuals aggregating and communicating around relevant topics, as well as having the ability to come and go as they please, and welcome other like-minded individuals as they please (think #TChat). They are built on open networks, authenticity, transparency and trust.   Creating these inclusive environs in the enterprise has proven more difficult, but there are best practices to follow. Enterprise community management is more than installing a social collaboration platform and waiting for the magic to happen.    Join #TChat co-creators and hosts Meghan M. Biro and Kevin W. Grossman welcome this week's guests, Maria Ogneva, Director of Product Marketing, Chatter Communities, Salesforce (Formerly Yammer), and Jeff Willinger, Director of Collaboration, Social Computing and Intranets,