DirecTech's Podcast
Atenga founder Per Sjöfors talks finding the price that will generate higher sales and profit
- Author: Podcast
- Narrator: Podcast
- Publisher: Podcast
- Duration: 0:38:39
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Synopsis
Although pricing is the key to higher profits, setting the right price for a product or a service is often underestimated or left to chance, which leads to missed opportunities. As a remedy, sophisticated tools for pricing analytics & research have been developed, focusing on cost analysis, historical data and competitor’s pricing. Atenga Insights’ founder Per Sjöfors was already an established pricing expert when he saw a gap in the industry. Combining world-class proprietary tools with deep market experience, he developed a ground-breaking method for predictive pricing which is fast, accurate and highly actionable. [source: Atenga.com] He joins DirecTech Labs today to talk about his method to obtain the optimal price that will generate higher sales and profit.