What's Your Secret? Conversations With Real Photographers, Designers, & Entrepreneurs

Let's welcome Joanna Waterfall, founder and creator of the yellowconference.com, to What's Your Secret! The Yellow Conference is designed for a community for all different types of women entrepreneurs who "desire to ignite passion and bring goodness to the world through everyday living." She is expecting 500 conference attendees this year!  Joanna and I talk about how she has created this community, how male and female entrepreneurs differ, and some logistics behind setting up the conference  like deciding how much to charge for such an event and how she gathered an amazing and inspiring panel of speakers.