SEO, SEM, and SMM Expert Podcast - First Click Inc.

Today we're going to be talking about the search network so sorry if you're looking to learn about the display network, we will talk about that at a later time. Furthermore, we're going to talk about how to increase your ad score.  First of all, let's discuss why it's important to have a high ad score.  When you have a high ad score you could potentially pay 3 dollars per click and be in position 1 opposed to paying 5 dollars a click and be in position 3. Here are some of the things that I do to increase ad score.  After you setup conversion tracking and do keyword research and hopefully find keywords that have low competiton, high search, and low cpc, create a landing page that is highly relevant to your ad.  Do some SEO and CRO to the page making sure that there is a clear CTA and content that is relevant to your ad. Landing page experience and content relevancy is going to largely contribute to your ad score.  Next, create your add and include your keywords and prices if possible. For instance, SB Computer