Master Deal Maker Secrets

Episode 084 - The Four Decision-Makers in Large Enterprise-Level Sales

Informações:

Synopsis

Visit http://JohnBlakeAudio.com to Learn How to DOUBLE Your Enquiry-to-Sale Conversion with The Lead Flow You Already Have. Today we are going to be talking about the four decision-makers that you need to be aware of in higher ticket sales. These are the people that have the most influence over the decision-making process so, especially in enterprise-level purchases, you have to know who they are and understand how their process works if you want them to buy from you. You know, when you're selling to a small business, with one owner, who’s got just a small team employed you really only have one or perhaps two people that you've got to get across the line. In a bigger organisation there are a number of different decision-makers so, the complexity is higher. One of them, probably the most heard of, is the economic buyer. He or she is the person that has the final sign off in terms of the money, the one that can sign the check. There is a certain school of thought that says that we need to get in front of the ec