Cool Things Entrepreneurs Do

Ep 653 is another visit to the cannabis industry and the world of packaging. In this case, beautiful wooden boxes for the display of different flavor profiles.  Terps Perps' company mission is to optimize the cannabis shopper experience by simplifying the consumer education process.  With six more states legalizing cannabis for commercial use since 4/20 last year, interest in cannabis culture across the United States is at an all-time high. However, barriers to entry for new consumers remain steep. Novice cannabis users must navigate a burdensome shopping environment that practically requires a glossary to understand: you have your types (indica, sativa, hybrid), cannabinoids (THC, CBD), new products (budder, shatter, bho, etc.), and of course, you have your terpenes. That’s why Austin Wood, CEO of Humboldt County startup the Terp Perps , developed the “Canna Compass,” a chart that helps cannabis consumers break down terpene flavor profiles into transparent and reliable categories. A former tech startup ent