All Of Sonar.1

This episode on YouTube: https://youtu.be/kJE-n2_3gxA Common bits of criticism of new products often come from the lack of the information and the lack of desire to put them into perspective. * “New product has feature X. I don’t need this feature. Therefore the product is bad.” * Usually there is good reason for things they do * Apple announces Animoji, animated emoji for iPhone X: https://www.theverge.com/2017/9/12/16290210/new-iphone-emoji-animated-animoji-apple-ios-11-update * Let’s face reality: US Teens engage with iMessage more than any other social platform: https://hackernoon.com/lets-face-reality-us-teens-may-engage-with-imessage-more-than-any-other-social-platform-f0c66cf6fc22 * “Apple did not innovate enough.” * Apple is not in the business of innovation, it is in the business of selling products * With 60% market share selling upgrades to existing customers makes more sense than trying to convert * High-end smartphone market share as of 2016: http://www.businessinsider.com/samsung-galaxy-