Beyond The Uniform

Why Listen: As an entrepreneur focused on marketing, it was an extreme honor to interview today's guest, Bruce Cleveland. Bruce is an absolute Silicon Valley legend, having worked in operational roles at companies including Oracle, Apple, and Siebel Systems. In addition to that, he has worked in venture capital for 15 years, where he has personally generated over a billion dollars in returns. This includes his work at InterWest Partners, one of the most respected VCs in the world, but also as the founder of Wildcat Venture Partners where he worked for five years. He is now the Chief Marketing Officer of a company called C3.ai. He just took that company public. It was founded by Tom Siebel of Siebel Systems, who has now created three different billion-dollar ventures. We talk about marketing, the CMO role, artificial intelligence, venture capital, and more.  As always, at beyondtheuniform.org you'll find show notes with links to everything we discuss, as well as a lot of books and great resources that Bruce re