The Learning Leader Show With Ryan Hawk

Episode 141: Jonah Berger - The Hidden Forces That Shape Our Behavior Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior. Dr. Berger has spent over 15 years studying how social influence works and how it drives products and ideas to catch on. He’s published dozens of articles in top-tier academic journals, consulted for a variety of Fortune 500 companies, and popular outlets like the New York Times and Harvard Business Review often cover his work. Episode 141: Jonah Berger - The Hidden Forces That Shape Our Behavior Subscribe on iTunes  or Stitcher Radio The Learning Leader Show “With great insight, Jonah Berger removes the cloak of invisibility from powerful sources of influence and resolves fascinating mysteries of human behavior." Robert Cialdini, author of Influence In This Episode, You Will Learn: Creating a sense of kinship or familiarity le