I Want Her Job

Beth Comstock is the former vice chair of GE and a corporate director of Nike. Her accomplishments include building GE’s Business Innovations and GE Ventures, as well as overseeing the reinvention of GE Lighting. Prior to her role as vice chair she served as chief marketing officer of the company. And before that she had another dream job as the president of integrated media at NBC Universal, overseeing the company’s digital efforts, including the early formation of Hulu. While Beth has built an incredible career, she’s also made some tough decisions in the process of doing so. We’re all lucky enough live vicariously through her, with the opportunity to learn more about her journey and the decisions that led her to career success in her new book out today called Imagine It Forward. In it, Beth shares her story, documenting the ups and downs of working at GE and NBC during a time of tremendous growth. But, Beth will tell you she also wrote this book to help those out in the middle of their career. It’s for tho