I Want Her Job

Jean-Marie Shields is a brand builder and a brand lover. She’s led a powerhouse career taking her from Nike to Starbucks and then Lululemon, but most importantly, she’s also a mom. And, as a single mom, she believes kids are smart and they want to be a part of their parent’s job, too. “When I helped reposition the Starbucks brand and we updated the identity and we enrolled 5,000-6,000 people across the company into the new brand and experience as it had evolved, I actually had a conversation with my son. I said, “Hey, during the next 7 weeks Mom is going to be really busy. That means we’re not going to see each other as much as we were before, but right around the corner is going to be really different. Here’s what Mom is working on.” But, before she was a mom, Jean-Marie was born and raised in Sweden. She came to the United States as an exchange student, and then she married and had a family. Early on in her career she worked mostly in creative roles -- starting her path at Nike in a creative position. After