I Want Her Job

16: Chatbooks Marketing VP Rachel Hofstetter: Why You Should Eat A Frog, Sail A Ship

Informações:

Synopsis

  Many of us feel like we hit the lottery when we land our dream job. But today’s podcast guest has held a handful of dream jobs for some majorly crush-worthy companies. The last time we featured Rachel Hofstetter on I Want Her Job, her book about foodie entrepreneurs, Cooking Up A Business, was fresh off the press and stirring up quite the media buzz. She also had just launched guesterly, a memorable approach to introducing all of the special people at your special events – from weddings to bar mitzvahs – with her husband Lorne. Then last fall, guesterly was acquired by Chatbooks, makers of “super easy $8 photo books” and Rachel became vice president of marketing for the brand. This veteran food editor of O, The Oprah Magazine also found the time to share what she learned about crafting that perfect pitch while working at the publication and launched PR School, an online course, with former Leading Lady Angela Jia Kim. In episode 16 of I Want Her Job: The Podcast, Editor Polina Selyutin speaks with Rache