Disaster Recovery Roundtable

A California campaign is helping to engage the most vulnerable in that state as they promote five steps for safety and survival from disasters. In this episode of Disaster Recovery Roundtable, we hear from Justin Knighten, the previous co-chair of the Listos California Preparedness Campaign, about how it is reaching targeted audiences to support personal preparedness. Topics Covered: Gov. Gavin Newsom and the Governor’s Office of Emergency Services (Cal OES) announced that the state’s emergency preparedness campaign (launched in August 2019) has surpassed its goal of engaging at least one million socially vulnerable Californians. The campaign, titled “Listos,” which means “ready” in Spanish, provides the communities it targets with accessible, in-language, and culturally competent disaster readiness information. Along with California Volunteers, another state-managed program, Listos California, which is anchored at Cal OES, has provided more than 1.6 million Californians with information they would need in t