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CS Radio #17: Hooked. How to Build Usage Habits In Enterprise SaaS Customers
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:25:06
- More information
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Synopsis
Nir Eyal, author of Hooked: How to Build Habit-Forming Products, explains how Customer Success teams can utilize the concepts behind habit forming consumer products like Facebook, Google, and Instagram to help keep their customers on the right track.