How To Be Awesome At Your Job: A Podcast For People Who Love Learning Improvement Tools For Happier Work, Career & Achieving

330: Becoming Indistractable with Nir Eyal (Host of the Nir and Far podcast)

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Synopsis

Nir Eyal shares how habits keep users coming back and how to become indistractable in the midst of such forces.   You'll Learn: How habit-forming products win over higher quality products Four steps to becoming indistractable How to turn a distraction into traction   About Nir: Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. The M.I.T. Technology Review dubbed Nir, “The Prophet of Habit-Forming Technology.” Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the bestselling book, Hooked: How to Build Habit-Forming Products. In addition to blogging at NirAndFar.com, Nir’s writing has been featured in The Harvard Business Review, TechCrunch, and Psychology Today. Nir is also an active investor in habit-forming technologies. Some of his past investments include: Refresh.io (acquired by LinkedIn), Worklife (acquired by Cisco), Eventbr