Herbusiness - Insights For Women In Business

Most business owners ask "What should I sell?" or "What should I build?" when, instead, you should be asking WHO? As in, who should I serve? The WHO is the foundation upon which all other things can solidly be built. Whether you're refining an existing market or launching into a new market, the first decision you will need to make is choosing WHO. Ryan Levesque is the Inc. 500 CEO of The ASK Method® Company and the #1 national best-selling author of ASK. His new book, Choose, is the topic of this interview. Listen to this podcast episode with Suzi Dafnis and Ryan Levesque to hear: The expensive mistakes we make when we choose a market Why WHO you choose to work with is more important than WHAT you want to sell and what you want to create How to avoid choosing a bad market How to find a market teaching your expertise The "sweet spot" when it comes to market size How to pivot from your existing market to a better market How to inject your personality into your business in order to stand out How much to charge