On Purpose With Isha Cogborn

About the Show After making beaded bracelets as an Autism Walk fundraiser for her niece, SaRatta Reeves Murphy stumbled upon an idea that would grow into a lucrative jewelry business with worldwide sales. But it wasn’t as easy as making pretty products. In this conversation, SaRatta talks about how she learned everything she could about the industry and how to run a business. I’ve been coaching early-stage entrepreneurs for nearly a decade, and one thing I’ve found is that people tend to rest on one extreme or the other – you’re either a meticulous planner who needs a 20-page strategy, 5 checklists, timelines and a Six Sigma project before you make a decision, or you get an idea tonight and you’ve invested your life savings into launching it tomorrow. Okay, everybody is not THAT extreme, but you get my point. In this episode,  SaRatta talks about how she didn’t start with a 20-page business plan, but spent time learning about her industry, how to market, coming trends, and built and continues to evolve accord