It's Time To Sell Podcast: Strategies For 21st Century Selling

Trustworthiness is a skill that can be learned. There are 8 principles at the heart of a customer’s decision to trust a company. Saying that, I will give you a caveat, for business leaders especially, customers don’t buy from companies they buy from people, so that is really important. -Natalie Doyle Oldield The research I have done and validated over 7 years of testing through the scientific process in academia shows that there are 8 principles and when you learn these 8 principles and learn how to apply them in your business you will build trust, manage, or protect the trust you have with your customers. Today's guest is Natalie Doyle Oldfield. She is a trust authority, consultant and keynote speaker who works with companies to grow their business and build customer loyalty and trust. A former Chief Marketing Officer, she is the author of THE POWER OF TRUST: How Top Companies Build, Manage and Protect It, and creator of The Client Trust Index ™ and the online Becoming a Trusted Advisor program. Natalie wa