It's Time To Sell Podcast: Strategies For 21st Century Selling

Cultural competency opens a lot of doors. “Most people don’t have the insight to step into somebody else’s frame of reference to look through their eyes, which means companies and entrepreneurs who want to build a successful business will really have to learn the different skills cultural competencies that can open the doors for them.” - Dr. Richard Nongard Relationships are built on something shared between two people – maybe a hobby, a favorite sports team, the school they graduated from, or a vision. And when it comes to sales, relationship-building is so much easier than prospecting. Today’s guest is Dr. Richard Nongard. Richard is an expert in business leadership and business psychology. He started out in car sales in the early 1980's and parlayed his sales experience into leadership experience by moving on as an entrepreneur and executive in both the healthcare and educational sectors. He is a licensed psychotherapist who views his training in counseling as a degree in "problem-solving". Richard is a s