It's Time To Sell Podcast: Strategies For 21st Century Selling

The “Easiest” Path to Closing the Deal – with Brandon Bruce | Ep. 106

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Synopsis

The new gets old, and the old is new again. That’s just how the world works. Gone are the days of the door-to-door salesman. We don’t need to leave our offices anymore to get a potential customer into a sales conversation. We now have a myriad of communication tools at our disposal – email, social media, text...even chatbots. But you know what’s really effective? Face-to-face conversations. After exploring the world of email marketing and online selling, I found that nothing works as well as calling up a client for coffee, or treating them to dinner. Today’s guest is Brandon Bruce, COO and Co-founder at Cirrus Insight, a plugin for Gmail and Outlook for sales people. It's an all-in-one sales productivity platform with world-class Salesforce integration. 250,000 people use Cirrus Insight and its sister products Attach.io and Assistant.to to work faster and smarter from the inbox and calendar. In just six years, Brandon has helped Cirrus Insight grow to to $12m in annual revenue, 58 employees, and #41 on the I