It's Time To Sell Podcast: Strategies For 21st Century Selling

“Video is one of the most compelling and impactful ways to capture that more authentic version of a brand.” – Jason Hsiao, Animoto   Curious about how to use video effectively to market your business? Hit that play button right away. Today’s guest is Jason Hsiao, Chief Video Officer & Co-Founder of Animoto. Animoto is an award-winning online video maker that makes it easy for anyone to create professional-quality video. Used by millions of consumers, businesses, photographers and educators, Animoto is deeply rooted in the belief that making videos should be simple, cost-effective, and accessible to everyone. FULL BIO: https://www.linkedin.com/in/jasonhsiao/ In this episode, we talk about how Animoto started, niching down, how to be customer-centric, video as a sales tool, video as a marketing tool, how to use video to build relationships, why you should be using video to promote your business, and a lot more. If you read my show notes, I often say “there’s a lot to learn from this episode, so stick arou