It's Time To Sell Podcast: Strategies For 21st Century Selling

“At the end of the day, we all want to be and feel perfect, but we don’t want to buy perfect – unless we’re buying a Mercedes.” Today’s guest is Digital Marketing Sales Expert, Heather Havenwood. Heather mentors coaches, experts, & service providers how to get media exposure to make more money. As a sales and marketing expert, she helps entrepreneurs define the messaging, the marketing, the positioning, the packaging, & the media that is best for their business & life. Read Heather’s FULL Bio http://sexybossinc.com/sexy-boss-about/   In this episode, we talk about her transition from being an employee to an entrepreneur, the two things that people buy, the two things entrepreneurs should focus on first before doing content marketing or Facebook ads, moving the free line, and empathy and being authentic. I enjoyed every minute of our conversation and I hope you do too. Click that play button to listen! Learning By Doing I learned by doing; I didn’t really have a sales process. It wasn’t until yea