It's Time To Sell Podcast: Strategies For 21st Century Selling

“My biggest mistake was I didn’t understand how I sell.” “Google and Facebook, they’re both these huge ecosystems. There’s lots of things that you can do, and there’s lots of ways that you can target traffic. It’s world within worlds.”   Intro Today my very special guest is Perry Marshall. Perry is one of the pioneers of digital marketing and he actually grew by being one of the first leading authorities on Google AdWords. According to Entrepreneur Magazine, “Perry Marshall is the #1 author and world’s most-quoted consultant on Google Advertising. He has helped over 100,000 advertisers save literally billions of dollars in AdWords stupidity tax.” His Chicago company, Perry S. Marshall & Associates, consults both online and brick-and-mortar companies on generating sales leads, web traffic, and maximizing advertising results. I’ve decided to sell, am I a sales maggot now? Well, there are people that are maggot-y. There are approaches that are like that, and it’s just a matter of not choosing that approach.