It's Time To Sell Podcast: Strategies For 21st Century Selling

“We all hear – we hear the words that other people are saying. But our active listening skills aren’t great. I don’t think that’s deliberate, but I think most of us, we live in a busy world. As someone is talking to you, you’re hearing the words, but are you really listening? Are you listening to their tone, or reading their body language? Or are you just getting ready for a response? I think that’s the part that we miss very often." ---------------------------------- Today my guest is Sarah “Sally” McCabe. Sally is an expert on empathy and empathy in the workplace. We touch on a handful of topics, including personal branding and sales, but we focused more on empathy – how to develop a higher level of empathy, the prerequisite to empathy and what stops us from being empathetic towards others. We also talk about how we, as entrepreneurs and sales-minded professionals, should be applying more empathy to our lives in a very genuine way that attract ideal clients to ourselves. Below are a couple of excerpts from