It's Time To Sell Podcast: Strategies For 21st Century Selling

Today my special guest is Calvin Simpson. This is my second episode with Calvin; you can check out our first fireside chat together here. As you’ve noticed in the past few episodes, the conversations I’m having are around growing your personal brand as a means to attract clients to your business. In my personal journey, one of the ways I’ve done that by publishing a book about my story. In this episode we are going to talk about self-publishing, and if you want some inspiration to help you share your story - stick around. Share this episode with your friends!   Show notes [02:24] Helping others tell their stories [07:39] The process of writing your story [09:10] Reasons you should write a book [10:43] How to overcome the limiting belief saying, “I cannot write.” [11:15] Hiring a writing coach [12:22] Finding a support team [12:58] Message first, grammar and punctuation last. [15:11] How to flesh out your book [17:29] Selling your book [19:00] “I’m not an expert - why should I share my story?” [22:00] Vulnera