It's Time To Sell Podcast: Strategies For 21st Century Selling

Ep. 53 - Attracting Clients Through Thought Leadership with Cameron Herold

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Synopsis

Today my special guest is Cameron Herold. Cameron is the author of Double Double, Meetings Suck and Miracle Morning for Entrepreneurs. He is the founder of COO Alliance and known around the world as the Business Growth Guru. In this episode, he shares with us how he grew his personal brand and attracted his clients through thought leadership. I hope you enjoy this episode, and do share it with your friends by clicking any of the social buttons below. Share this episode:   Click to Tweet Sales is fundamentally the delivery of value and service. You might be starting small right now, but have the mindset of building something bigger. Just because we’ve always done it for six months doesn’t mean we shouldn’t change it. Show notes [01:43] Coming from a family of entrepreneurs [04:05] Cameron’s approach to sales [06:46] Speaking Events, PR and Social Media Outreach [09:25] Starting with the end in mind [11:18] Double Double and Having a Vision [13:30] Having a Personal Vision: The 5 F’s [16:20] Meetings don’t have