Young Entrepreneur Lifestyle 2.0

YEL 035 - HOW TO UNLOCK YOUR BRAIN'S TRUE POTENTIAL (JOHN ASSARAF)

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Synopsis

Many entrepreneurs focus on how their business plays out in the market, but there’s another game that influences the final score: the one that rages in the mind. Win your inner game and you’re many steps closer to clinching success. That is how New York Times bestselling author and NeuroGym CEO John Assaraf depicts the mindset of the world’s most successful personalities, how he helps new generations of entrepreneurs develop a winning psychology, and how he recounts his own transition from a teenage gang member into a philanthropist and serial entrepreneur who have built multimillion dollar businesses and generated billions in revenues.   To go beyond his limiting environment and join the big leagues, John -- inspired by a mentor -- played the mind game. He unlearned everything he knew as a teenage crook and spent an hour everyday in the inner game, using his fears to fuel a hunger for success, purpose and meaning. The idea that positive psychology strongly influences success and happiness is nothing new. But