Matterhq

Lottie Knutsson is Marketing and Communications Director at Fritidsresorgruppen. She has a background as a journalist, but soon moved into the commercial field and we talked to her about online content and Content Marketing. Lottie’s message: – We shouldn’t be so afraid of trying. And always remember to be customer centric: if you are driven by customer needs and try to inspire you will get conversion. Visit our blog at http://www.matter.se/super-matter/