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This Innovation: B Corporation is helping envision a new sector of the economy where corporations create benefit for all social stakeholders rather than just shareholders. Promoting notions of interdependence, agency and responsibility through collective action and accountability. An interview with Deborah Hirsh from B Labs about Benefit (B) Corporations. Excerpts: “What is socially responsible? What is environmentally responsible? How do we tell whether a business is just marketing themselves as green or sustainable versus: let's see how they're really doing - and actually have a score.” “The GIIRS rating system is ... a further development of our current B Impact Ratings system, and it's being developed for the global impact investing community.” “We have  a number of partnerships with business products and services that offer incredible discounts to b corporations because they want to reward and incent [environmentally responsible] companies and help them grow.” What are Certified B C