High Altitude

Kevin Roberts, Diversity of thinking is the sustainable competitive advantage for boards and the only way to change the world

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Synopsis

Kevin started life in Lancaster and talks about his early formative years in the north of England, choosing not to be a prefect, sport and entrepreneurship and working for strong women early on.  He discusses many themes including leadership vs. management, freelance talent, innovation, failing fast and niche growth areas. Opening his corporate career with the high profile London fashion house Mary Quant. He moved through two of world’s leading fast moving consumer concerns Gillette and Procter and Gamble working in Europe and the Middle East before becoming Chief Executive of Pepsi-Cola Middle East at 32 years of age. He was promoted to a similar role in Canada and made a distinct impression in the Cola wars before coming to New Zealand in 1989 to head Lion Nathan driving the brewer to a dominant market position in New Zealand and Australia. 20 years from 1997 until 2014, as worldwide chief executive of global creative giant Saatchi and Saatchi, lead the thinking in marketing, brand and communications. His