Offline
Why you shouldn't sell to your audience the way you want to buy
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:41:21
- More information
Informações:
Synopsis
The curse of knowledge is a very versatile curse! It interferes with our ability to explain things to those who are less experienced than we are, and...as we become more sophisticated marketers, we develop a sort of hypersensitivity to certain commonly-used marketing methods. This, in a way, is a manifestation of the curse of knowledge, and it can interfere with our ability to sell stuff.Liston and I discuss this topic in today's episode.
