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Intellectual property. Two serious-sounding words that make it seem like you need lawyers and contracts and DRM and who knows what else.Liston and I think, nope!, you don't need any of that.What you do need is: A specialization A few years of relevant experience under your belt And a desire to create new efficiency in delivery or profitability in pricing We see intellectual property (IP) as a much more flexible thing; a way that lots of folks can make their expertise-driven business better.We begin what probably will be a longer discussion arc in today's episode, and start to lay the groundwork for your cultivation of unique, valuable IP.