Offline

Many businesses have the luxury of selling familiar items to customers. However, you may be introducing something completely new to the marketplace. This creates a special challenge, one in which not only you have to convince people that you are the best at what you do, but that what you do is relevant and valuable to them in the first place. In this episode, Philip and Liston will talk about how do you sell something that's never been bought before, and how do you extend that into buying? Like what you heard here and want our help?Check out Philip’s Consulting InsightCheck out Liston Mentioned in this episode:Rogers - Diffusion of innovation curveOffline's Internet MBA Challenge