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While it’s fair to say that business is quite challenging, a look at each of the stages of the business lifecycle highlights a unique set of obstacles to deal with and overcome. You will have to be flexible in your thinking and adapt your strategy as you move along. Brad Farris of Anchor Advisors, he helps small business owners particularly service-based business owners improve. He is a business consultant and business coach. In this episode you'll learn: Lifecycle of a small business Importance of pain in order to grow your business Why is accountability so much more important than flexibility? From the moment you make the decision to set up a business, you’re in the “business lifecycle.” This will see your journey from idea to startup, and if successful, through to the growth and maturity phases. In order to grow, you need to think about expansion. Identify new opportunities within your niche... Uncover the pain points. What else can you sell to your clients? Where else can you add value in the exchange?