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One of the most agonizing choices an entrepreneur inevitably faces is whether or not to close their business. The fear that you’re working on the wrong thing – where no amount of smart execution will guarantee that you win big – is paralyzing. At the same time, the fear that you might mistakenly give up on a great idea – that will rocket to success in someone else’s hands – is a fear-of-missing-out big enough to be a nightmare. Today our guest is Margo Aaron. She used to run a company called The Arena, a virtual co-working space. In this episode, we'll be talking about: Building a community for your business Early signs that you're business might not work out. Experiential learning vs Learning through books in business Margo started to build her company by building a community. Whether you know it or not, your business has a community. It could be a formal membership–maybe you offer a subscription-based product, for instance–or just a collection of loyal fans or customers that you should be treating like a co