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The Four Orientations of Consulting Founders

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Synopsis

How someone orients themselves to business development in their business? In this episode, we'll share our theory on the 4 different types of founders for expertise driven firms and consulting/agency firms. The employee - started at a company or agency and took their clients The connected - had a strong network that landed them their initial clients The charismatic leader - the person who requires little sleep and can network their faces off and hustle ad infinitum The marketer - you create a market position