Offline

Philip and Liston have both built their businesses online, but have recently had a more nuanced thought: In-person networking and marketing is much more powerful. Duh, right? In this episode, they contrast the differences between the two, including: The fastest way to build trust The cost and investment required for each (it's massively different) How the economics of your business factor into the choices you make about online v. IRL marketing Why it's a spectrum, not a binary choice The impact you can make in each category (shallow v. deep) The gulf between how much information is transmitted, the riskiness of each Learn more about Philip - www.philipmorganconsulting.com Learn more about Liston - www.liston.io