Offline

There are many different routes you could take to establish your expertise. We're talking about the pros and cons of each outreach method, and how to make each one work for you! Here's a quick rundown of a few things we cover in the podcast, and you should keep in mind the next time you're on a podcast: -Building a network -The difference between expertise and authority -How to gain authority -What kind of content you should create, and for what platform