Offline

Wondering how to specialize your business, but you're not sure where to start? In this episode, Philip breaks down the foundational skills you can practice to begin the specialization process. The foundational skills you can practice are: Say no in small ways to client(s), culminating in passing on an opportunity Have a business conversation/learn something outside your scope of work about how a client makes or loses money Build an outbound marketing list If you have a few clients in the same vertical, write down every advantage you have with them that you lack with a client in a brand new vertical Links mentioned in this episode: ConsultingPowerUp Seth Godins Podcast