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What is marketing, and can you give away too much of it? In this meandering conversation, Philip and Liston define marketing as they know it for consultants, and where to draw the line in giving away too much. Mentioned in this episode: Philip's Specialization School Liston's Free, 10-Video Sales Course: Sales In 30 Phlip’s Email on the topic “What Is Marketing" 80/20 Marketing by Perry Marshall The Fiftieth Law by Robert Greene Slideology by Nancy Duarte