Smart Agency Masterclass With Jason Swenk: Podcast For Digital Marketing Agencies

Can you identify some services that might be holding your agency back? Maybe it’s time to consider getting back to the basics. Phil Blackmore and his agency Create Health are really passionate about bringing back something the world of health marketing was really lacking: creativity. Recently the pandemic helped him reflect on the agency’s true core and what they should be focusing on. This is how the agency recently re-launched with the motto “creativity is the cure”. Phil joins the podcast today to talk about how that move reenergized the team and made running an agency much easier. 3 Golden Nuggets Getting back to the basics. We tend to fall into the trap of going after what’s novel and trying to come up with something cool that hasn’t been done before. That can get you a bit of exposure, but it’s not the backbone of your business. Phil explains that the pandemic gave him a chance to really reflect on what it is that his agency was really good at. To think about what they enjoyed doing for their clients.