Smart Agency Masterclass With Jason Swenk: Podcast For Digital Marketing Agencies

Every agency owner needs solid negotiation skills to feel more confident when dealing with clients. Mori Taheripour is an executive and award-winning educator who focused her career on negotiations. She currently teaches at the Wharton School at the University of Pennsylvania and works privately with entrepreneurs, corporations, foundations, and universities. She wants to make negotiations more accessible and help people realize it's a skill we all have and are better at than we realize. In this episode, she discusses why negotiations make people anxious and how you can get better results by being prepared and understanding motivations and your values. Mori also explains why you should be curious and avoid just wanting to be right, plus her new book, and much more. 3 Golden Nuggets Making negotiations accessible. Most people get really anxious about negotiating and think about it as a mere transaction. Somebody wins, somebody loses and that’s it. Mori believes that is just a small slice of the pie. Negotiati