Smart Agency Masterclass With Jason Swenk: Podcast For Digital Marketing Agencies

Having your own agency and the responsibility for people’s livelihoods can be an isolating experience. Darren Fox says he fell into the agency world unexpectedly. After a while of offering freelance web design services, it became clear he could not continue solopreneur. So, Darren founded Idea Marketing Group. and started building a team. Even though he loves building relationships with his team, as the agency grew, he had to separate himself to maintain his leadership role. “You definitely feel like you’re on an island,” Darren says. In this episode, Darren is candid about the loneliness of agency ownership. He also talks about ways to overcome isolation in order to grow a successful agency. 3 Golden Nuggets It can be very isolating. Something that is not discussed much but agency owners should be prepared for is just how isolating it can be at the top. As your agency grows, so will your team. You may find that, as the leader, it’s better for you to put some distance to maintain respect and avoid favoritism