Smart Agency Masterclass With Jason Swenk: Podcast For Digital Marketing Agencies

How can agencies prove value to their clients and eventually charge more? That's the solution Paul Deraval offers in this episode about founding NinjaCat. After entering the agency world later in his career as a software developer and finding the competition was everywhere, Paul shifted his focus. As Paul says: Who makes money in a gold rush? It's the guy selling the pickax." So he decided to offer his unique data reporting technology to agencies and created Ninja Cat in 2014. They are a digital marketing performance management platform built for agencies, media companies, and brands and help agencies create a . He joins the podcast today to talk about how agencies can prove their value to retain customers and the benefits of having automated reporting. 3 Golden Nuggets The crack in the fortress. Paul found that many agencies were using big black box algorithm platforms for reporting capability that was very limited in scope. Not really designed for that use. And paying a ton of money for it. He decided to f