Smart Agency Masterclass With Jason Swenk: Podcast For Digital Marketing Agencies

Mike Poznansky was still in college when he started working at Red Bull's college marketing division. Since then, he realized the need for agencies that understand students and deliver at the scale and quality necessary to keep up with large consumer brands. That's why Mike founded Neato and now works alongside the world’s best brands to design and run creative marketing programs that bring new value to both brands and students. He's here to talk about pre-qualifying leads so you can separate the good ones from the ones who are just fishing. 3 Golden Nuggets Separate the fishers from the rest. Sometimes clients come in and say “give us ideas” and you may have to if you’re a beginner and want to earn their respect. But there will come a point when you need to consider how much work that entails and come up with other options. Mike recommends telling potential clients the agency will interview the target audience and put together a scope. This research involves a payment to make sure that it's at least worth t