Smart Agency Masterclass With Jason Swenk: Podcast For Digital Marketing Agencies

Do you know your agency's purpose? Have you established a solid framework? When you know what you do and have a process to follow, both your agency and your client are more likely to find success. In today's episode, we'll cover: 2 Reasons your agency should put purpose before profit. How to set up your agency's framework. How your agency can cut through the clutter. Today I sat down with Robin Whalen, president of Church and State, an independent marketing agency. Robin has been in the agency world for over two decades, and during that time, she has seen a lot of changes. She's here to discuss how developing a solid framework can make everything else so much easier. 2 Reasons Why Your Agency Should Put Purpose Before Profit We all got in the agency world to make lots and lots of money, right? No. Just me? Kidding aside, as agency owners, we have a tendency to look at the bottom line and set goals based on those numbers. I hear it all the time — agency owners tell me they want to have 5X margins within a ce