Smart Agency Masterclass With Jason Swenk: Podcast For Digital Marketing Agencies

How can your agency stop charging for hours and switch to value-based pricing? Have you ever thought about naming your services or productizing? Branding is important and it can be what sets you apart in a world full of "me too" agencies. In today's episode, we'll cover: Why naming is so important to your agency's brand. How to match your agency's name with your agency's brand. How to get agency clients more involved. Today I sat down with Jeremy Miller, founder of Sticky Branding. Jeremy describes himself as an author, a speaker, and of course, an agency owner. While he never intended to enter the agency space, after completing a few branding projects for the family business, he quickly discovered he had found his niche. Jeremy talks about why names are so important to branding and how you can make your agency stand apart from the rest. Why Naming is So Important to Your Agency's Brand If you're like most agency owners, this one probably seems like a no-brainer. I can hear the chorus now, "Of course I know